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IDEVICES ANNOUNCES MY VIRTUAL CLOSET
WEARABLE BLUETOOTH TECHNOLOGY & APP —
Digitalizes Your Wardrobe
My Virtual Closet to Revolutionize In-Store and At-Home Shopping Experience for Consumers & Fashion Industry
Gives Users Unparalleled After-Purchase Experience
Avon, CT, August 27, 2013 – iDevices®, LLC, www.idevicesinc.com, a leading app-enablement company and creators of the award-winning Bluetooth® devices iGrill and iShower, announced today My Virtual Closet™ at the Broadcom Connecting Everything media event held in San Francisco. iDevices has set up a worldwide consortium for fashion designers to collaborate with iDevices on this Bluetooth app-enabled experience set to revolutionize the fashion industry.
The My Virtual Closet app communicates with the fashion designer’s garments using Bluetooth Smart technology. Through a discreetly placed package with a BLE chip and small coin cell battery within clothing, handbags, and shoes, designers and consumers will be able to interact like never before. “My Virtual Closet is an idea that I had several months ago with the uproar in wearable technology,” said CEO of iDevices, Chris Allen. “It’s something I think will not only revolutionize the in-store and at home experience for customers but will add unparalleled value for designers.”
There are two elements to the My Virtual Closet app and wearable technology experience:
1. Point-of-sale: The Virtual Shopping Assistant.
2. At home: My Virtual Closet.
Point-of-Sale: The Virtual Shopping Assistant App Provides Garment Details, Inventory Look-Up, & Recommended Purchases
The Virtual Shopping Assistant app is the first element, which is encountered by consumers in-store. Bluetooth Smart enabled garments positioned throughout the store allow for self-guided shopping, meaning more flexibility for store representatives, higher sales revenues and a flawless store flow.
The Virtual Shopping Assistant Features:
§ Product Information: displays full garment details, including descriptions, images, videos, care instructions, etc.
§ Inventory Look-Up: gives sales assistants and shoppers the ability to see in-store inventory and order online directly from the app.
§ In-App Recommendations: Increases in-store revenue through cross-sell opportunities.
§ Wish List: shoppers are able to add items to their personal wish list for future purchase.
§ Social Sharing: shoppers can share in-store pieces on their social networks.
At Home – My Virtual Closet App Organizes Wardrobes, Builds Outfits, Shares with Friends
The second element of My Virtual Closet takes place when the user is at home with their Bluetooth-enabled garments. The My Virtual Closet App gives users an after-purchase experience never created before. Using the app, users can organize, locate, share and piece together their wardrobe right from the palm of their hand.
My Virtual Closet App Features:
§ Organize Your Wardrobe: consumers can view and edit multiple wardrobes (i.e. home, beach house, apartment, and travel).
§ Build Outfits: piece together an outfit based on current weather and coordinating recommendations.
§ After-Purchase Cross-Selling: designers can recommend correlating pieces available for purchase online or at the nearest store location.
§ Share with Friends: lend and request to borrow wardrobe items with other My Virtual Closet fashionistas.
§ Individual Garment Data: track the number of times worn, last location, most recent dry cleaning, total wears, date purchased and number of friends that own that piece.
§ Social Community: share your outfits with your social network.
iDevices has garnered interest from several of the worlds’ top fashion designers and has created a consortium for multiple designers to work together, open today to brands worldwide. Companies that are interested in joining this growing consortium should visit www.iDevicesinc.com/MyVirtualCloset for more information and to contact the company.
About iDevices, LLC
iDevices® began its journey with the conception and development of the iGrill®, one of the first app-enabled devices. Following this successful launch, iDevices® emerged as a premier development and consulting company for the app-enabled market. iDevices® has integrated all required resources in-house to create and launch app-enabled products, both independently and with partner companies.